Why?
Advertising is a critical revenue stream for businesses operating online, but advertising models are, to put it mildly, prehistoric. Users do not want to view ads and will do anything to avoid them; advertisers want you to see them and will make themselves increasingly obtrusive across as many apps and platforms as possible until you’re forced to.
This benefits nobody.
One of the primary advantages of blockchain technology is its capability to create more effective incentive models. This is where the Basic Attention Token (BAT) comes into picture. BAT is an Ethereum-based ERC20 utility token. ERC20 is a commonly used smart contract specification that defines the characteristics of a typical fungible token. The BAT smart contract is referred to as a “ERC20” smart contract due to its compliance with the ERC20 standard. By joining this network, advertisers gain access to users who have not only agreed to see the advertisements, but have also expressed an interest in doing so. Users will immediately be able to earn passive income through Brave, the native web browser. When you use Brave Rewards, you will receive Basic Attention Tokens (BAT) for each ad that Brave displays to you. A typical engaged individual who uses Brave as their primary browser can expect to earn about £3.62 / $5 per month in BAT. This, however, may increase significantly depending on the adoption rate and market value.
Other benefits:
“Totally Free
The same browsing experience as with Chrome
With Tor, you can browse much more privately
Block data-gathering advertisements and trackers
Browse at a faster speed”
What?
Project Brave is led by Brendan Eich, who is best known for inventing a few things such as JavaScript and Mozilla Firefox. The token’s purpose is to establish an advertising marketplace that connects all participants in a fair and beneficial manner. The BAT token acts as a medium of exchange between advertisers, content platforms, and publishers, as well as a form of compensation for users who pay attention to their ads. Simultaneously, by incentivizing users to watch ads and support their favourite content platforms, it ensures advertisers a higher return on investment. The BAT token is natively supported by the Brave browser, which was also developed by the token’s developers. By default, the browser blocks ads and trackers, but you can enable Brave Rewards, which compensate you for viewing certain advertisements. The amount you earn varies according to the size of the advertisement, the length of time the advertisement is visible, and a variety of other factors. BAT is currently trading at £1.07 / $1.47 (April 13th, 2021) and has a total supply of 1.5 billion tokens.
How?
Users must install the brave browser. It’s quite straightforward. You are compensated for viewing personalised advertisements. Additionally, you can help your favourite publishers by allowing their advertisements to run while earning your own piece of the advertising pie and have the ability to tip them directly.
Conclusion
BAT would increase advertising’s market capitalization and expand advertising opportunities. Increased opportunities for targeted advertising results in increased revenue for all parties involved. This is a win-win situation for all individuals involved.
